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Dru Hetrick, CSM
Head of Digital Strategy & Marketing
Dru brings 10+ years of digital marketing expertise to crafting strategies that connect business goals to audience needs. She excels at translating analytics and stakeholder feedback into clear content direction. Having led digital transformations for major global brands, Dru has a unique ability to align teams and turn complex concepts into focused plans. Her work thrives at the intersection of brand storytelling and business strategy, always anchored by a user-first philosophy.
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